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From East to West: the westward migration of Jews from Eastern Europe during the seventeenth and eighteenth centuries
Migration has been a major factor in the life of the Jewish people throughout the two and a half millennia of their dispersion. And yet, the history of the Jewish migratory movements has not been fully explored in Jewish history. While the Jewish migratory movements in the nineteenth and twentieth centuries, and especially immigration to the New World, have attracted the attention of scholars, earlier such movements did not. In the present book I propose to discuss such a movement of an earlier …
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Marketing identities: the invention of Jewish ethnicity in Ost und West
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we k…