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Coverage: Germany Publisher: Wayne State University Press Subject: HISTORY / Jewish Subject: HISTORY / Jewish Subject: Jews, East European--Germany--Public opinion Subject: Jews, East European--Germany--Public opinion Subject: Jews, East European--Germany--Public opinion Content Type: WSUebook Content Type: WSUebook Collection: Wayne State University eBooks-
Marketing identities: the invention of Jewish ethnicity in Ost und West
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we k…