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Subject: Jews--Attitudes-
Ambiguous relations: the American Jewish community and Germany since 1945
The reemergence of a united Germany as a dominant power in Europe has increased even more it's importance as a major political ally and trade partner of the United States, despite the misgivings of some U.S. citizens. Ambiguous Relations addresses for the first time the complex relationships between American Jews and Germany over the fifty years following the end of World War II, and examines American Jewry's' ambiguous attitude toward Germany that continues despite sociological and generationa…
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Marketing identities: the invention of Jewish ethnicity in Ost und West
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we k…