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Publisher: Wayne State University Press Publisher: Wayne State University Press Subject: Germany--Ethnic relations Subject: Germany--Ethnic relations Subject: HISTORY / Jewish Subject: HISTORY / Jewish Subject: Jews--Germany--Intellectual life Date: 2018 Collection: Wayne Open Book Collection-
Marketing identities: the invention of Jewish ethnicity in Ost und West
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we k…