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  • From East to West: the westward migration of Jews from Eastern Europe during the seventeenth and eighteenth centuries

    From East to West: the westward migration of Jews from Eastern Europe during the seventeenth and eighteenth centuries

    Migration has been a major factor in the life of the Jewish people throughout the two and a half millennia of their dispersion. And yet, the history of the Jewish migratory movements has not been fully explored in Jewish history. While the Jewish migratory movements in the nineteenth and twentieth centuries, and especially immigration to the New World, have attracted the attention of scholars, earlier such movements did not. In the present book I propose to discuss such a movement of an earlier …

  • Constructing modern identities: Jewish university students in Germany, 1815-1914

    Constructing modern identities: Jewish university students in Germany, 1815-1914

    The emergence of Jewish student associations in 1881 provided a forum for Jews to openly proclaim their religious heritage. By examining the lives and social dynamics of Jewish university students, Keith Pickus shows how German Jews rearranged their self-images and redefined what it meant to be Jewish. Not only did the identities crafted by these students enable them to actively participate in German society, they also left an indelible imprint on contemporary Jewish culture. Pickus's portrayal …

  • Marketing identities: the invention of Jewish ethnicity in Ost und West

    Marketing identities: the invention of Jewish ethnicity in Ost und West

    Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we k…